Brand Relevance - Aaker, David A

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Brand Relevance - Aaker, David A

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Brand Relevance - Aaker, David A

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Product details

Brand Relevance - Aaker, David A

Shows How To Eliminate The Competition And Become The Lead Brand In Your Market. This Book Defines The Concept Of Brand Relevance Using Dozens Of Case Studies - Prius, Whole Foods, Westin, Ipad And More - And Explains How Brand Relevance Drives Market Dynamics, Which Generates Opportunities For Your Brand And Threats For The Competition.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2011-01-25
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Aaker | David A
  • Number of Pages: 400
  • Fruugo ID: 8056504-17364268
  • ISBN: 9780470613580
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