How Brands Grow by Sharp & Byron Professor & Professor & EhrenbergBass Institute for Marketing Science Hardback Book

€38.95
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How Brands Grow by Sharp & Byron Professor & Professor & EhrenbergBass Institute for Marketing Science Hardback Book

How Brands Grow by Sharp & Byron Professor & Professor & EhrenbergBass Institute for Marketing Science Hardback Book

  • Brand: Unbranded
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How Brands Grow by Sharp & Byron Professor & Professor & EhrenbergBass Institute for Marketing Science Hardback Book

  • Brand: Unbranded

€38.95

In stock
+ €8.99 Shipping
Sold by:

€38.95

In stock
+ €8.99 Shipping

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Description

This book provides evidencebased answers to the key questions asked by marketers every day. Tackling issues such as how brands grow how advertising really works what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
  • Brand: Unbranded
  • Category: Biography
  • Format: Hardback
  • Language: English
  • Publisher / Label: Oxford University Pr
  • Author: Sharp & Byron Profes
  • Number of Pages: 246
  • Fruugo ID: 8017109-17324870
  • ISBN: 9780195573565

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