Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
- Brand: Taylor & Francis Ltd
Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
- Brand: Taylor & Francis Ltd
Save €40.00 (18%)
RRP
14-Day Returns Policy
Save €40.00 (18%)
RRP
14-Day Returns Policy
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Description
Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
- Brand: Taylor & Francis Ltd
- Category: Business, Finance & Law
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Format: Hardback
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Language: English
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Publication Date: 2022-01-24
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Publisher / Label: Taylor & Francis Ltd
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Author: David Wesley
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Number of Pages: 280
- Fruugo ID: 343461051-752557218
- ISBN: 9780566091674
Delivery & Returns
Dispatched within 6 days
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STANDARD: €9.49 - Delivery between Mon 12 January 2026–Fri 30 January 2026
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