Kellogg on Integrated Marketing

€40.95
+ €7.49 Shipping
  • product image
Kellogg on Integrated Marketing

Kellogg on Integrated Marketing

Sold by:

Kellogg on Integrated Marketing

€40.95

Save €11.00 (21%)

RRP

€51.95
In stock
+ €7.49 Shipping

14-Day Returns Policy

Sold by:

€40.95

Save €11.00 (21%)

RRP

€51.95
In stock
+ €7.49 Shipping

14-Day Returns Policy

Payment methods:

Description

Kellogg on Integrated Marketing

Kellogg on Integrated Marketing merges the two streams in current marketing practice mass branding and one-to-one relationship marketing into a single concept. The book offers an overview of the current status of each approach presents a vision for combining them and gives advice for managers on dealing with specific marketing challenges.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2023-06-13
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Dawn Iacobucci (University of Arizona Tucson AZ)
  • Number of Pages: 336
  • Fruugo ID: 434361894-911569260
  • ISBN: 9780471204763

Delivery & Returns

Dispatched within 6 days

  • STANDARD: €7.49 - Delivery between Tue 03 March 2026–Mon 23 March 2026

Shipping from United Kingdom.

We do our best to ensure that the products that you order are delivered to you in full and according to your specifications. However, should you receive an incomplete order, or items different from the ones you ordered, or there is some other reason why you are not satisfied with the order, you may return the order, or any products included in the order, and receive a full refund for the items. View full return policy