Lateral Marketing: New Techniques for Finding Breakthrough Ideas

€34.95
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

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Lateral Marketing: New Techniques for Finding Breakthrough Ideas

€34.95

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€42.95
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Sold by:

€34.95

Save €8.00 (18%)

RRP

€42.95
In stock
+ €7.49 Shipping

14-Day Returns Policy

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Description

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler the widely acknowledged father of modern marketing and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and 70s have worked too well.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2023-06-13
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Philip Kotler (Northwestern University)
  • Number of Pages: 224
  • Fruugo ID: 346764805-758035352
  • ISBN: 9780471455165

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  • STANDARD: €7.49 - Delivery between Wed 28 January 2026–Tue 17 February 2026

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