Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

€28.95

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Sold by:

€28.95

Save €5.00 (14%)

RRP

€33.95
In stock
+ €7.99 Shipping

14-Day Returns Policy

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Description

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

In this new book Philip Kotler redefines marketing concepts from A to Z highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotlers distinguished forty-year career in the business.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2023-03-22
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Philip Kotler (Northwestern University)
  • Number of Pages: 224
  • Fruugo ID: 346764520-758035080
  • ISBN: 9780471268673

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  • STANDARD: €7.99 - Delivery between Tue 06 January 2026–Mon 26 January 2026

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