Trustworthy Online Controlled Experiments A Practical Guide to A/B Testing

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Trustworthy Online Controlled Experiments A Practical Guide to A/B Testing

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Trustworthy Online Controlled Experiments A Practical Guide to A/B Testing

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Trustworthy Online Controlled Experiments A Practical Guide to A/B Testing

Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon Google LinkedIn and Microsoft this guide to accelerating innovation using A/B tests includes practical examples pitfalls and advice for students and industry professionals plus deeper dives into advanced topics for experienced practitioners.
  • Brand: Unbranded
  • Category: Computing & Internet
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-03-04
  • Publisher / Label: Cambridge University Press
  • Author: Ron Kohavi
  • Number of Pages: 288
  • Fruugo ID: 343495765-752592030
  • ISBN: 9781108724265
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